Shopping Cart – Responsive Design
- Help companies leverage the power of the internet in combination with food science
- Improve the consumer experience by making it personal and contextual
- Dramatically improve the effectiveness of influencing food choice to address unmet needs
Consumers are dissatisfied with the ineffectiveness with which their food needs are met. Retailers and manufactures are dissatisfied with their ineffective marketing efforts to influence consumers during billions of shopping trips per year.
Consumers are craving personalized and contextualized food recommendations for products, recipes, coupons and services to inform choice.
CPG eCommece accounting for majority of CPG growth
Online grocery sales will grow at a compound annual growth rate of 21.1% between 2013 and 2018
9 in 10 Execs say digital will disrupt their industry
Share of brand advertising going to digital
>50% CPG sales digitally influenced
Percent of shopping trips are pre-planned
Based on 30 years of culinary research, food and sensory science, Vivanda has created a classification to standardize and qualify the anatomy of a given food item as it relates to an individuals “Taste.” We call this the food genome.
Using proprietary algorithms, Vivanda matches taste and texture preference of an individual with any recipe, beverage or food product and delivers contextualized recommendations through our API enabled platform.
By analyzing the data generated, Vivanda provides its customers with the means to perform sensory informed analytics, including predictive market foresight, with the goal to inform growth strategies.
Top line growth comes from more targeted product and experience solutions, in-context promotion, greater convenience and a broader value experience beyond purely price. Profitability comes from personalization and contextualization being incorporated into tactics associated with promotional spending.
Vivanda’s customers can expect improved consumer satisfaction, top line revenue growth and increased levels of effectiveness on promotional spending.